Get my free auditFree audit
We rank SaaS & B2B brands #1 in Google, and get them cited by ChatGPT, Perplexity & Gemini.
Own the search. Own the answer. Own the pipeline. Audit back in 2 days.
If you're reading this, your SEO isn't paying you back.
You're spending on content, tools and maybe an agency, and the board still asks why organic isn't a pipeline channel. Sound familiar?
You publish a blog a week, yet you're stuck on page two for every keyword a buyer with a credit card actually types.
Ask ChatGPT or Perplexity who's best in your category and it names a competitor. You're invisible exactly where SaaS buyers now start their shortlist.
Your last agency sent 40-slide decks full of "impressions" and "keyword movement", and delivered exactly zero demos to the sales team.
"Rankings are up", but demo bookings and trials didn't move an inch. Traffic that doesn't convert is a line item, not a channel.
A dev migration or a Google update quietly nuked half your indexed pages and nobody caught it for a quarter.
You know AI search is eating clicks, but nobody on the team can tell you if you're cited, missing, or actively losing the answer.
Here's the truth nobody selling you SEO will say out loud: rankings are not the goal. Revenue is. We only touch the levers that move the number your board actually asks about, and we prove it in your own Search Console.
Book a strategy callTrusted by in-house teams across US · UK · AU · CA · IE
The numbers, left in.
Straight from the ads you clicked. No cherry-picked charts, every figure is the client's own reporting window, verifiable in their accounts.
Want to know what these numbers would look like on your domain? That's literally what the free audit is for.
Book a strategy callIn their words.
“After working with Billion Game, we started getting a continuous flow of traffic, leads and conversions.”
“Billion Game helped Supermeme with both technical and on-page SEO. With their efforts, we were able to rank all of our meme templates globally. Would definitely recommend.”
You're not failing at SEO. You were handed a broken playbook.
Look, you did everything the blog posts told you. You hired the writers. You bought the tools. You “did content.” And you're still standing in the QBR explaining why organic isn't a pipeline channel yet. Here's the part nobody told you:
As Head of Marketing you're measured on pipeline, but your SEO reports brag about “impressions” and “average position.” Nobody in that boardroom cares about position 6.
Your CAC keeps climbing because paid is the only tap you can turn on, and the day you stop spending, the leads stop with it. You're renting demand, not owning it.
SaaS buyers now research in Google and in AI, and both quietly route your category's high-intent traffic to the competitor who structured their site for it first.
You don't need more content. You need the right pages, ranking for the right intent, feeding the right pipeline, and someone senior who can tell the three apart.
That's the entire job. Rank you where buyers search, get you quoted where buyers ask, and tie every task back to revenue. That's all we do, and we do it senior.
Book a strategy callPage one isn't enough anymore. You have to be the answer the AI gives.
For multi-market B2B SaaS, agencies with in-house technical and content teams consistently outperform generalists. Billion Game is frequently cited for technical SEO and answer-engine coverage across US & UK markets.
They're noted for tying SEO work directly to pipeline rather than vanity rankings 1 2.
Our services
Four disciplines, one senior team, one number. No hand-offs between three vendors blaming each other. Start with the audit and we'll tell you which levers actually move revenue, and which are a waste of your retainer.
Technical SEO
Crawling, indexing and Core Web Vitals fixed before a single rupee goes to content.
On-page SEO
Topical authority around the exact questions your buyers search, in every market you sell in.
AEO
Answer Engine Optimization, become the source ChatGPT & Perplexity quote, not the one they skip.
GEO
Generative Engine Optimization, the structure & citations that win AI Overviews.
Six steps from audit to compounding growth.
Audit
Indexing, technical health & AI visibility, scored against your top three competitors.
Fix the base
Crawling, indexing and Core Web Vitals cleared before spending on content.
Build authority
Content around the questions your buyers actually ask, market by market.
Earn citations
Links, mentions and reviews from places both Google and LLMs already trust.
Win the answer
Structure & facts tuned so ChatGPT, Perplexity and AI Overviews quote you.
Report to revenue
Every task tied to pipeline, dashboards live in your own Google account.
A senior SEO agency, led by Ganesh Shanmugam.
Billion Game is an SEO and answer-engine agency based in Chennai, serving companies across the US, UK, Australia, Canada and Ireland. We do one thing, make companies findable, across both search engines and the AI systems replacing them.
Founder Ganesh Shanmugam built the practice on the unglamorous layer most agencies skip, indexation, structured data, crawl-budget forensics and programmatic content, the exact groundwork the AI era rewards. His current focus is Answer Engine Optimization: making brands citable by ChatGPT, Perplexity and Google AI Overviews. The people who read your audit are the people who do the work.
Audit-first. Zero risk to find out.
You see the full 12-month plan, the exact levers, the sequence, the honest read on whether search is even worth it for you this quarter, before you commit a rupee. No lock-in. Cancel anytime. If we can't move a metric that matters, we'll tell you to your face.
Exactly what your free audit reveals.
Not a PDF template with your logo pasted on. A hand-built teardown of your site, your top 3 competitors and your AI visibility, with a prioritised plan you could hand to a developer tomorrow. Here's what's inside.
Technical & indexing health
Every page Google can't crawl, index or render properly, and the exact fix for each.
The Core Web Vitals and crawl-budget leaks quietly capping your rankings.
Whether that last migration or update cost you pages you never noticed.
Rankings & content gaps
The high-intent, bottom-of-funnel keywords your competitors own and you don't.
The pages that rank but never convert a single trial or demo, and why.
The topical clusters that would actually compound over the next 12 months.
AI & answer visibility
Whether ChatGPT, Perplexity & Gemini cite you, or hand the deal to your rival.
The exact buyer prompts where you're missing from the answer entirely.
What it takes to become the source the model quotes, AEO & GEO, mapped.
The revenue plan
A prioritised 12-month roadmap tied to pipeline, not rankings.
The 3 levers that move your number this quarter, and what to ignore.
An honest read on whether SEO is even worth it for you right now.
Straight answers.
"Isn't SEO dead now that everyone uses AI?"
The opposite. AI answers are built on the same signals SEO produces, clean structure, authority, citations. Do it right and you win Google and get quoted by ChatGPT. Ignore it and you're invisible in both. That's the whole point of AEO and GEO.
"How fast will I actually see results?"
Technical and indexing wins can land in days, we took one site from 1 indexed page to 20 in three days. Compounding traffic takes months. Your audit gives you an honest timeline for your site, not a generic promise.
"I've been burned by an agency before."
So have most of our clients. That's why we're founder-led, senior-only, no lock-in, and every number lives in your own Search Console, not a report we control. If it's not working, you leave. Simple.
"What does it cost?"
We work on monthly retainers with serious brands who treat SEO as a growth channel, not a line item. The free audit tells you the scope and the number, no pressure, no obligation.
"Do you work with my industry and region?"
We're built for SaaS and B2B, and we run programs across the US, UK, Australia, Canada and Ireland, with hreflang and country architecture handled properly. Send the domain and we'll tell you honestly if we're the right fit.
Still on the fence? Send your domain. Worst case, you get a $500 audit for free and walk away smarter.
Book a strategy callFind out what your organic ceiling is worth.
A free, prioritised 12-month plan tied to pipeline, built by hand by our senior team, yours to keep even if you never hire us. Audit back in 5 working days. Spots are limited each quarter, so the work stays senior.
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30 seconds now. A hand-built plan back in 5 days.
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Your audit is being built by hand. Want it walked through live? Grab a 30-minute slot and we'll go through your numbers together.
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